Around 2010 a committee formed that sought to create a new logo for the United German Hungarians that would represent the club as a whole, all auxiliary groups, our collective accomplishments and all our members. The result was the modern “Shield” no doubt any reader here is familiar with. A key idea for the design team of Joe Reiter, Joe Hartmann, Werner Fricker Jr., and Michael Fricker was the past, the present, and the future.
The center of our Shield features an interlocking “GH,” itself inspired by a 1940s era uniform worn by our teams. The 2010 designed logo was a new brand representing traditional values and inspired by our past history.
This idea in fact has become important over many generations to everything our club members do. 2022 marks one hundred years of soccer for our club and so we have designed a word mark to go along with the branding, marketing, and celebration of the milestone.
It’s a simple, clean, design, easily reproducible, but if we look into the archives of our history in soccer we can see some familiar elements that bond it with a century of soccer history.
THE BANATER A.A. 1920s LETTER MARK
Our earliest team in 1922 as well as later second teams in the 1920s era wore uniforms with a collegiate, capital “B” letter mark. The photo below is the 1924-1925 Banater A.A. II.
The 100 Years of Soccer branding draws from this “B” using a typeface in homage to that emblem. The “100” featured in the brand is written in bold Hudson NY Pro Slab typeface. The standard color is of course our official “Deep Red” (R-153, G-0, B–0).
THE BANATER A.A. 1920s WORD MARK
The first team in 1924-1925 season donned uniforms with the name “Banater” written in script over the chest. The photo below shows that team as well as the inspiration for the script typeface in our 100 Years of Soccer branding.
Our club name as well as the banner “100 Years of Soccer” is written in Joyscript Two.
The branding for the 100 Years of Soccer celebrations fit in alongside our German Hungarian Shield. They will be used throughout the celebrations to denote events, articles, media, and much more about the milestone.
Our club is often working hard to strike a balance of moving towards the future, guided by the past. We know this branding falls in line with that ideal.